We all know the Web Summit to be one of the most prestigious gatherings of startups in the global technology ecosystem. However, what few people realise is that it had its own humble beginnings as a startup just 5 years ago. Web Summit started with just 400 attendees in Dublin. In just 4 short years, 22,000 people from more than 100 countries were in attendance. Evidently, people seemed to like what they were doing.
Web Summit was born out of the founder’s desire to find a new way to conduct conferences that were catered to startups and giving them exposure. Instead of allowing the large companies to dominate the main stage, Web Summit would ensure that small companies were not neglected.
According to the founder of Web Summit, Paddy Cosgrave, one of the key differences in how the event was organised was through the hiring of engineers and data specialists, as opposed to event managers as in days gone by. They found that this improved the efficiency of the process significantly. It might seem surprising that something as inherently social as a human gathering could rely so heavily on data. However, again this demonstrates the sheer power of data and just how prevalent it is today.
We don’t always get it right and when we look at what we have done in the past, we sometimes wince. But we care about getting it right and about giving startups the best experience we can - Paddy Cosgrave, founder of Web Summit
Despite the success of the summit, the Web Summit is committed to constantly improving the experience of startups. The Web Summit is a premium event, and they are extremely discerning in who they eventually invite to the event, having turned down more than 1,000 startups that have communicated with them in the last month alone!
Here at The Media Trader, we are proud to be a start up, dedicated to digital disruption. It is an honour to have been acknowledged by Web Summit as one of the 50 most promising startups in the world. We started with a great idea - using programmatic and RTB, enhanced with data, to make digital advertising more efficient and transparent. But this is just the beginning. We believe that the more we build our product offering and client base, the more established companies in this industry will start to take notice.
12 days until the Web Summit! See you there!